What is the Great Atlantic Way ?

The Great Atlantic Way is the working name for a ground-breaking project to support the economic regeneration of Cornwall’s rural communities through the development of the visitor economy and associated business and educational opportunities.

The project will begin in North Cornwall which currently has one of the lowest 'income per household' in the South West and the most diverse spread of rural communities, in a county that is the most peripheral and rural and has the lowest income and GVA (gross value added) per head in England.

It responds to the challenge thrown down by Jonathan Porritt at the annual Cornwall Lecture 2002.